Occupation marketing manager

Marketing managers determine demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies to maximise firm's profits or market share while ensuring customer satisfaction. Oversee product development and monitor trends that indicate needs for new products and services.

Tasks

• Identify and develop marketing strategies based on knowledge of establishment objectives, market characteristics and cost and markup factors.
• Evaluate financial aspects of product development, such as budget cost efficiency and effectiveness, expenditure, research and development appropriations, and return-on-investment and profit-loss projections.
• Prepare and give presentations to e.g. management, clients or press about marketing strategy
• Translate marketing strategy into action by developing operational marketing activities and policies to promote products and services.
• Implement operational marketing plans.
• Develop and implement communication, promotion and activation plans.
• Coach colleagues through teambuilding, work evaluation, motivation, etc.
• Manage (partner) agencies during the implementation of marketing activities.
• Confer with other departmental heads (such as design, personnel, packaging, etc.) to coordinate activities.
• Develop distribution strategies, e.g. explore new distribution channels and assess the best channels with regard to strategy.

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